Dell Partner Interviews
Their VP of Global Partnerships brought us in to interview high-level executives from companies like NVIDIA and TD SYNNEX to strengthen their partner ecosystem.
Client:
Dell
Services:
Interviews, Event Sizzle Reel
Date:
May 2023, May 2024
Background
Dell’s partner division drives 55% of their revenue, over $55 billion a year.
But they weren’t capitalizing on the fact that hundreds of their partners were in-person at their annual event, Dell Tech World.
Their VP of Global Partnerships brought us in to interview high-level executives from companies like NVIDIA and TD SYNNEX to strengthen their partner ecosystem.
Over 3 days, we filmed & interviewed 47 executives.
Partners commented on the new resources, opportunities, and alliances Dell announced, as well as their own business journey and partnership with Dell.
These interviews were edited & shared during the event on Twitter and Dell's partner portal.
Hundreds of partners from around the world interacted with these videos live, creating excitement and solidarity around Dell's new initiatives.
We produced multiple event sizzle reels to drive attendance for next year's event.
