Mutiny Surv-ai-vor Campaign
Their Head of Growth Marketing brought us in to post-produce an ultra-creative marketing skills competition that generated over $2M in pipeline. 42:1 ROI
Client:
Mutiny
Services:
Webinar Series, Sizzle Reels
Date:
Nov 2023
Background
Mutiny is a best-of-class enterprise ABM platform, transforming the way companies like Slack, Snowflake, and Brex acquire customers.
Mutiny’s marketing team wanted to create a LinkedIn-first AI marketing skills competition to generate inbound pipeline in an ultra-creative way.
We post-produced a ‘Survivor” themed gameshow with video webinars and sizzle reels to promote signups and engagement.
We produced a 3+ hour kickoff webinar, weekly full length episodes, and weekly sizzle reels to drive engagement and sign ups.
Videos were strategically gifted to Instructors and posted together, resulting in a LinkedIn takeover.
Over 3500 marketers signed up and participated in the competition.
