Sandstone Care Video Strategy
Their CMO brought us in to run their YouTube channel, boost search rankings with video, and increase conversions with powerful branded and educational content. 24:1 ROI
Client:
Sandstone Care
Services:
Everything Video
Date:
Sept 2021 - Present
Background
Sandstone Care is the largest behavioral health provider for teens and young adults in the US.
The majority of their revenue comes from world class content marketing and SEO.
We stepped in and turned their written content into video content, optimized for YouTube.
Two years later, Sandstone's YouTube channel alone generated 1,900 SQLs, resulting in $24.7M in pipeline, a 92% reduction in CPL compared to paid, and a 24:1 ROI.
Turn-key YouTube
We built a custom studio, wrote scripts, contracted talent, and produced hundreds of videos.
We consistently tweaked our editing, thumbnails, titles, and descriptions to improve CTR and AVD.
Every video linked to landing page, and conversions were tracked in Google Analytics.
Video SEO
These videos were also embed in the original blogs posts, which consistently improved rankings due to substantial increases in dwell time.
Additional Projects
Our teams visited every location across the US to produce:
- Center Walkthroughs
- Service Page Videos
- Testimonials
- B-Roll
- Internal Training Videos
